A Guide to Digital Signage and atmosphere tv
Digital Signage + streaming (and why you should consider it)
There is a common assertion in marketing, “Your existing customers are the most valuable path to growing your business.” The question is how do you engage them when they’re finally in your business?
One of the most effective ways to communicate with your guests is via in-store digital entertainment. Two services that execute in-store digital signage at a high standard are Chive TV and Loop.tv. Businesses that use these services see significant traffic increases and improved dwell times (how long people “hang out”).
In a study done by InMarket, businesses using tools like Chive TV or Loop.tv experienced three significant outcomes.
Dwell times increased by 16%, almost 20 additional minutes per visit. That is enough time to add another round of drinks or dessert to an existing check.
Locations that installed ATMOSPHERE and streamed Chive TV saw an increase of visits on average of 19% compared to their pre-ATMOSPHERE days.
Locations found that their business experienced a 32% increase in unique devices visiting monthly. That’s an enormous increase in traffic and is the Holy Grail of marketing -- NEW CUSTOMERS!
You may have heard -- Content is King! While sports provide us with a lot of built-in content options, it doesn’t cover all the revenue periods that guests are viewing your TVs. Lunch, Happy Hour and late-night segments are all dead zones for interesting viewable content. Finding content that is interesting can be both challenging and expensive. That’s where digital signage can solve the problem but choosing the right format can be challenging.
Frequency is one of the three main aims of your marketing. Getting a guest to visit more often is a challenging task, but digital entertainment makes that so much easier as it keeps them entertained and well informed.
Chive TV
Chive TV is a digital streaming service that specifically caters to bars and other hospitality establishments. It offers a curated collection of viral videos, humorous clips, and entertaining content from around the internet. The platform is designed to provide a "lean-back" viewing experience, allowing users to sit back and enjoy a seamless stream of videos. This is a great way to get your customers off of their phones and engaged with the experience you are providing.
How does Chive TV work?
Chive TV’s streaming service is provided by Atmosphere. After registering for a business account, Atmosphere will send you a physical streaming device to plug into your establishment television.
How much is it?
Chive TV is a free, ad-supported service, allowing you to access and stream the content without any subscription fees. You only pay should you decide to run custom ads and promotions. Plans start at $50/month for this feature.
Why should I consider using Chive TV?
Playing Chive TV in your business will not only enhance the vibe, but it will keep customers coming back. The service has proven to increase repeat customers by 19% and customer dwell time by 16%. This positive feedback loop leads to increased same-store revenue.
When there’s downtime and not much if any sports are available, digital signage like Chive TV is a perfect solution for entertaining your guests with great content.
Signing up is quick and easy, and can be done through Atmosphere at: https://www.atmosphere.tv/signup/
Loop.tv
Loop.tv is a streaming TV and digital signage service designed for businesses. It offers a range of entertainment options, including music videos, business TV, and digital signage content. Loop.tv is fully licensed to broadcast in public business settings, allowing businesses to entertain their customers with a variety of channels.
How does Loop.tv work?
Once you register for Loop for Business, you will be sent a streaming device to connect to your establishment TV. Loop.tv provides a more tailored approach to your streaming. You can select from a plethora of channels, including music genres, sports highlights, viral videos, and trivia.
How much is it?
Loop.tv is a free, ad-supported service. Ads will show on screen intermittently throughout the streaming experience. You can create and run custom ads promoting specials or events for free.
Why should I consider using Loop.tv?
Loop.tv allows you to set certain playlists or business TV channels to play at certain times of the day in your business automatically. For example, you could set a music video channel to begin at noon for lunch, switch to sports to start at 3pm for happy hour, and then play music videos to start at 7pm for the evening. Times of day and days of the week for certain channels to play can be custom scheduled for your guest mix.
Loop.tv also offers promotions support for you to display ads to your customers. You can create, schedule, and display custom ads for free. Highlight specials, upcoming events, and featured menu items.
Signing up is quick and easy, and can be done through Loop.tv at
https://www.loop.tv/business
Let’s Recap
Anyone that has worked in restaurant marketing knows that there are three main outcomes that marketing is designed to achieve -- increasing guest spending, increasing guest frequency, and increasing new guest visits. Using streaming services like Chive TV and Loop.tv can help you accomplish each of these.
Streaming services can help create a lively and engaging atmosphere in your establishment. Customers tend to enjoy watching entertaining videos, which can improve their overall experience and keep them engaged for longer periods.
These services also offer options for you to customize your own content with their branding elements such as logos, advertisements, or promotional messages. This allows you to maintain a consistent brand image and effectively promote your offerings to a captive audience.
The best part is that these services are designed to be easy to set up and require minimal maintenance. Once set up, they generally run on a loop, requiring little ongoing management or intervention. This makes it a convenient and hassle-free option for you.
In the end, your guests visit you to be entertained. Sure, your guests first choice is live sports on TV, but absent that, entertaining content is a great substitute and supplementation. Besides, streaming fun content certainly beats SportsCenter on re-run for hours on end!