What good are your promotions and themed events if no one knows about them? This week, we’re breaking down Facebook Events and their reach potential.

Installment 3 of the Winter Marketing Series, where we unearth a treasure trove of marketing magic to help you conquer those notoriously sluggish winter months.

Part 2 of our Winter Marketing Series: Incorporating your staff into your digital content strategy can create a more personal connection with your audience and highlight the expertise and personality of your team. Here are some ideas to get you started.

Part 1 of our Winter Marketing Series: Third-party delivery services like Uber Eats and Grubhub can dramatically benefit some restaurants. Learn the pros, cons, and how to choose the right partner for your needs.

In a world where everyone is searching for their next meal or new spot to test their luck, mastering SEO is essential for turning your hidden gem into the hottest destination in the neighborhood!

Logos and slogans play a crucial role in branding and marketing, particularly in the service industry. They not only represent a business visually but also communicate its values and offerings, influencing customer perception and behavior.

What is the best color for your brand and marketing? It depends on your business and goals – red, orange, black, and royal blue attract impulse shoppers. Navy blue and teal appeal to shoppers on a budget. Pink, sky blue, and rose draw in traditional buyers. Let's dive deep into Color Psychology in marketing.

Online reviews can help build trust and credibility in the eyes of potential customers. Seeing that others have had a positive experience with a business can make new customers more likely to engage with that business.

In this lesson we will learn about three 3rd Party Partners in the digital space. Prairie State Gaming has fostered some of these relationships over many years and with them are able to offer you some great packages at discounted rates.

In this lesson we will go over what we consider to be In-House and Traditional Advertising. We provide examples and offer our opinion on what works and what doesn't in today's digital world.

In this lesson we will learn about a few of the most common Digital Marketing options we have. From our Best in class loyalty app to our new PlayPSG website and everything in between, we cover the best digital choices you have.

Part One of our Marketing Funnels series. Get a quick look into the types of marketing and advertising that is available to you with Prairie State Gaming.

Adobe Express is just one of many platforms out there that can help you market yourself and your business better. In our first episode we take a brief dive into what the platform is and how it can help you quickly and easily make great content for the web.

Your brand is not limited to the experience guests have while inside your establishment. Rather, it is omnipresent of everything you do, including the experience people have online—how your website looks, how accessible you are, and how you run your social media accounts.

Listing your business on Google Maps is essential if you want to improve your online visibility, increase the chances of appearing in local search results, and provide valuable information to potential customers.

Content is King! Let’s discuss digital content and some free options.