These Businesses Are Crushing It on Social
If you want to be seen or heard on social media, you have to put out valuable content on a regular basis. This is not an easy task for most people. Sometimes they feel a creative slowdown, a feeling of being stuck, a fear of failure, or a lack of inspiration.
We get it!
If you are currently in need of some content inspiration, check out this list we’ve curated just for you. Below, you’ll find a compilation of brands that are thinking outside the box and absolutely crushing social media.
This might just be the creative spark you need!
@accurateautoinc What car isnt making it to 100k miles? 😅😬 #automotive #autorepair #carshop #mechanic #mechanicsoftiktok #car #carmaintenance #automobile #mechanical #repair #repairshop #100k ♬ original sound - AccurateAuto
Accurate Automotive Builds Brand Trust By Offering
an Entertaining Spin on Informational Content
Accurate Automotive, an auto repair shop out of Colorado, takes a unique approach to their social channels on Tik Tok, Instagram, Facebook, and Youtube. Topics range from vehicle maintenance to everyone of the staff’s favorite coffee. Accurate Automotive provides light, entertaining content while staying true to their brand and relevant to their industry through short-form content covering specific makes and models, providing insight into which automotive brands are most reliable. This helps them establish trust in their brand.
But they still keep it fun with Q & A’s like:
Do you miss your first vehicle?
What is your favorite road trip snack?
What’s your favorite thing to fix on a car?
What is your favorite movie car?
Vai’s Italian Kitchen + Bar Incorporates Their Staff
Into Their Content
Your staff has a massive influence on repeat business. They contribute to the overall atmosphere and ambiance of your establishment. Their demeanor, professionalism, and teamwork create a welcoming and enjoyable environment for guests.
They already play a crucial role in your your brand. Maybe they should play a role in your content, too.
Vai’s Italian Kitchen + Bar constantly features their staff, often letting them take over creative for video and audio to truly show off their expertise and passion for what they do. You probably already have a few staff members who are willing to contribute to your content strategy, and they might even have some fun ideas for future topics too.
Luigi’s Pizza’s Strategy:
Document, Don’t Create
In very simple terms, “documenting” is what the Kardashians do on their hit TV show every time some unique situation pops up in their every day life. On the flip side, “creating” is what George Lucas did with Star Wars, by carefully crafting and designing a set and script in order to tell an engaging story. Both are extremely valuable paths in content creation, but there are plenty of naturally unique stories and moments that can be easily documented and shared every day. And don’t get confused—just because you’re “documenting” doesn’t mean you’re not creating content, it's just a form of creation grounded more in authenticity and practicality rather than the creation, which can be difficult for many individuals and businesses.
Head to the Luigi’s Pizza Instagram account and you’ll see that most of their content is simply what is happening throughout their day. This strategy is actually a very effective way to humanize your brand while also showcasing your unique brand and atmosphere.
Let’s Recap
Creating compelling content for your business’ social media takes time, experimentation, and consistent effort. Stay true to your brand, be authentic, and focus on providing value and engaging experiences for your audience.
Provide an Entertaining Spin: Sure, you can post pictures highlighting that week’s deals and specials. But we challenge you to go a step further. Create a video of micro-interviews of your staff asking which is their favorite and encouraging customers to come in and try for themselves.
Incorporate Your Staff Into Your Content: Your bartenders have skills. Capture their personality and expertise in a video. Empower them to take over creative and execution. Or keep reigns of the creative and find ways to showcase your staff in videos. These are the faces that customers interact with most and are more likely to return to see.
Document, Don’t Create: There is a real opportunity to humanize your brand by simply sharing experiences throughout your day. Not every post has to be centered around a particular theme. Little moments sometimes are the most heartwarming.