Many people mistakenly think branding is just creating a logo, a slogan, and maybe some cool pictures. Branding is so much more than that. Your brand is the image you project to your customers and the industry. When done right, branding influences how people remember your business and differentiate you from the competition. Your brand is not limited to the experience guests have while inside your establishment. Rather, it is omnipresent of everything you do, including the experience people have online—how your website looks, how accessible you are, and how you run your social media accounts.

Adobe Express

In this issue, we will highlight Adobe Express, a content creation tool that you can use to design content for your website, menus, social media accounts, and more. Even if you have no prior design experience, you can still create compelling, engaging content with Adobe Express and their library of templates, images, and fonts. Adobe Express can be accessed at https://new.express.adobe.com. You can create an account with the options shown below.

Let’s Explore Some Features

You can use Adobe Express to create content for all of your social media pages. Depending on which template you choose, Adobe will format your content to the ideal dimensions for each social platform.

The options are as follows:

• Facebook

  • Wall post (photo shown on your followers’ timeline, your profile)

• Instagram

  • Square post (photo shown on your followers’ timeline, your profile)

  • Stories post (photo or video shown on your Stories for 24 hours)

  • Reels post (video shown on your followers’ timeline, your profile)

• TikTok

  • Post (video with filters and stickers formatted for TikTok)

There are many more options including flyers, logos, posters, etc. The beauty of Adobe Express is that not only is it a conglomeration of all of the best and most commonly used design functions offered by Adobe products, but also incredibly intuitive!

Let’s Make Some Instagram Content Together

In this example, you’re adding pizza to your menu and want to share the news with your Instagram audience. Simply select Instagram Post, then search a relevant term like “pizza” to see a library of options to select from. Adjust colors, text, and even photos as you need.

Let’s Make Another Piece of Content For Instagram

Let’s create a similar post for a different menu item. Simply search a relevant term (in this example, cheeseburgers), select a photo, and replace the image of the pizza. You can even use your own photos.

And just like that, in a matter of minutes, we’ve created several engaging posts for your Instagram audience!

There is a tremendous amount of value in using high-quality visuals, such as images, videos, and graphics, to enhance the appeal of your content. Visuals can capture attention, convey your brand's personality, and make your content more shareable.

We love Adobe Express because it formats your branded content for different platforms. Express considers the unique characteristics and audience behaviors of each platform, and optimizes your content accordingly. Let’s explore this in the next example.

Facebook Content Made Easy

In this example, let’s create a Facebook post to promote your upcoming karaoke night. Select “Facebook Post” and search “karaoke,” then browse templates until you’ve found one that catches your eye.

1-Minute Recap!

I know that was a lot of information to digest, but if you’ve made it this far then it means you are ready to start making your own beautiful content. Kudos!

The branding process for a business is long and requires constant maintenance in order to satisfy loyal patrons while attracting new customers.

Embrace visual appeal! Use high-quality visuals, such as images, videos, and graphics, to enhance the visual appeal of your content. Visuals can capture attention, convey your brand's personality, and make your content more shareable. Adobe Express offers all of these features in one convenient, free tool.

REMEMBER: Pictures are great, animations are better, and videos are best. You can create all sorts of fun content incorporating these mediums with Adobe Express. This might just be your secret marketing weapon!

Branded content helps to build and increase brand awareness. By consistently creating and sharing content that reflects your brand's values, personality, and expertise, you establish a distinct identity in the minds of your target audience. This can lead to increased recognition and familiarity with your brand, making it more likely that people will choose you over the competition.